Privacy Policy

At 4i4 ApS (“we,” “us,” “our”), we are committed to protecting your personal data and maintaining transparency about how we process it.

This Privacy Policy explains how we collect, use, and store personal data when you visit our website, create an account or log in to our digital platform, or contact us by email, phone, or through our contact form.

We process all personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Danish data-protection law.
By using our website, platform, or services, you agree to this Privacy Policy.

Personal Data We Collect and Process

We collect and process only the personal data that is relevant and necessary for the purposes described in this policy.

When you visit our website, certain technical information is automatically collected by your browser or device, such as your IP address, browser type, device identifiers, and details about how you use our website. This data is used to ensure proper functioning and security of the site and, where consent is given, to improve performance through analytics tools.

When you create an account or log in to our platform, we collect the information necessary to identify and authenticate you as a user, such as your name, email address, company affiliation, login credentials, and activity data relating to your use of the platform.

When you contact us — by email, phone, or via our contact form — we process the personal information you provide, including your name, email address, phone number, company name, and message content. We use this information solely to manage and respond to your inquiry.

We do not intentionally collect sensitive or special categories of personal data.

Data Controller & Contact

Data Controller: 4i4 ApS
Address: Gasværksvej 15 D, 3, 1656 København V, Denmark
CVR: 42205753
Email: info@4i4.dk

If you have any questions about our processing of personal data or wish to exercise your rights, please contact us at the above address or email.

Legal Basis for Processing

We process personal data based on one or more of the following legal bases under Article 6(1) GDPR:

  • Performance of a contract (Art. 6(1)(b)) — to provide access to and operate our platform and related services.

  • Legitimate interests (Art. 6(1)(f)) — to operate and improve our website, platform, and customer support.

  • Consent (Art. 6(1)(a)) — for cookies or analytics requiring active consent, and for optional marketing communication.

  • Legal obligation (Art. 6(1)(c)) — to comply with statutory requirements, such as bookkeeping or regulatory requests.

You can withdraw your consent at any time by changing your cookie settings or contacting us directly.

Purpose of Processing

We may use personal data for the following purposes:

  • To provide and maintain our services, including operation of our digital platform and monitoring service usage.

  • To manage your account and access, enabling registration, authentication, and delivery of platform functionalities available to you as a registered user.

  • To perform and manage contracts, including providing agreed services, invoicing, and customer administration.

  • To contact you, when necessary, regarding your inquiry, updates, or information related to the functionalities, products, or contracted services.

  • To improve and develop our services, including analyzing data to understand usage trends and enhance user experience.

  • To provide information about our solutions or related services, where you have expressed interest or given consent to receive such information.

  • To comply with legal obligations or respond to lawful requests from authorities.

For other legitimate business purposes, such as maintaining internal records, ensuring service reliability, and safeguarding our systems.

We do not use personal data for profiling and only use personal data for marketing if you have given your consent.

Sharing of Personal Data

We do not sell, rent, or otherwise disclose personal data to third parties.
However, we may share personal data with trusted service providers that assist us in operating our website, platform, hosting systems, and communication infrastructure. These providers act as data processors under agreements ensuring full GDPR compliance and confidentiality.

All processing takes place within the EU/EEA.

Cookies and Analytics

We use cookies and similar technologies to provide website and platform functionality, enhance user experience, and collect anonymized analytics data.

Non-essential cookies are only activated with your consent.
For more details on the types of cookies we use and how to manage your preferences, please see our [Cookie Policy]. 

Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy or as required by law.

For example:

  • Inquiries and correspondence are deleted once resolved, unless further retention is legally required.

  • Account and service data are retained for the duration of your contract or account activity and subsequently deleted or anonymized.

  • Technical and analytics data are retained only for the time necessary to analyze usage and performance.

Your Rights

Under the GDPR, you have the following rights in relation to your personal data:

  • Access – to request information about what data we hold about you.

  • Rectification – to correct inaccurate or incomplete data.

  • Erasure – to request deletion of your data under certain circumstances.

  • Restriction – to request limited processing of your data.

  • Objection – to object to processing based on legitimate interests.

  • Withdrawal of consent – to withdraw consent at any time.

To exercise any of these rights, please contact us at info@4i4.dk.

Data Security

We apply appropriate technical and organizational measures to protect personal data from unauthorized access, misuse, or loss.
These measures are designed to ensure a level of security appropriate to the risk and are regularly reviewed to maintain effectiveness.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website, with the date of the most recent update stated at the top.